AICE Media Studies AS- Olson, B

The cover of a magazine sets up the readers experience with the articles and pictures inside. Magazines with bright, bold print titles and pictures  prepare readers for exciting articles, covers with cool colors and mel low fonts and photos make readers expect a more  laid -back approach. Regardless, magazine covers make readers unconsciously have an opinion of the content of a magazi ne before they even turn to the first page.   An example of the importance of magazine covers is shown by Oprah magazine; the bright, sunny yellow portrayed on the cover of the  September  edition of Oprah reflects the sunn y demeaner of her joyful articles sprinkled throughout the reading.  The format of Oprah’s articles uses more short bursts of text than long, complex articles. This idea is discussed in the article  “ Chances are you won't bother to read this article. It is just one long block of text, after all, unbroken by alluring pictures, snappy captions, or eye-g...

The opening sequence of a film sets up the rest of the movie. There are many factors to consider when examining  a title  sequence;  font, color, size, music, pictures, video, speed, and others.  The article  First frames: titles in the digital realm  discusses the importance of title typography on movies. Merril discusses the history of typography in film and how it can change  viewers   initial reactions to movies.  Some film clips  we watched in class were great examples of the effect of opening  sequences on the rest of the film.    In  2001 A Space Odyssey  t he screen starts off as black, the music builds for an extended amount of time, after a while you see a planet rising , then another planet behind it like they’re in a row . Then the film switches to a different scene, the same song is playing but now we see a monkey, this represents the stone  age,  and we see the monkey discove r the first t...